The Earring Shack


Project Description

Mary Novak was helping her daughter-in-law with her new business, the Earring Shack, and while they were already making and selling jewelry, they needed a logo, preferably simple, based mostly on text, perhaps using a rustic, simplified shack image. She wanted something quirky, but which would not detract from the colorful earrings, so she preferred a vector, black & white image.

This logo came together one of the quickest I ever did, after an initial proof with several ideas, and Mary thinking it needed something more, maybe a palm tree…I had this flash of inspiration to bring the E and the G on the end around the Shack, surrounding it a bit. But then, seeing how much the G looked like an ear, if only it were reversed, I flipped it, and added a few shapes to make it look a little more like a G, as well as like an ear. The final touch was to hang an earring on it.

I can hardly wait to add images of the logo in use with the jewelry, but for now I’ll add a couple of samples of jewelry with which this logo would be paired.

Project Details

Client Mary Novak
Tasks Logo Design

Project Type



Posted on

November 6, 2017

Project Gallery

Click the images below to see larger

Like What You See?