Artfully More

Project Description

Gurelle Marquis is an artist in her own right, but needed a digital version of her logo based off of a sketch, because she wanted to use it in a variety of applications, some of which required a logo in vector format. In the process, after taking her initial sketch and quickly doing a conversion to vector in Illustrator, she decided that she wanted to tweak it. Through several subsequent sketches and working meetings (where the client comes to my office while I’m working a project and offers instant feedback–this is often the most efficient way to work), together we crafted a final logo in horizontal and vertical (stacked) form for versatility of purpose.

This is the original sketch Gurelle brought to my office. I suggested that while the interplay of the “Y” and the “O” was cool, it would hamper putting the logo in a horizontal format, as one of the ideas she had for using it was on a bumper sticker.

In this subsequent sketch, Gurelle got much closer to the final version, but she wasn’t quite happy with the “A” in the beginning. Back to the drawing board!