Social Media Marketing plan presentation

Project Description

This was actually the final presentation in my Social Media Marketing class at AB Tech in pursuit of my Web Technologies degree, presenting my business’s social media marketing plan, which I’d laid out in InDesign. While I was still in school, I was working with my old logo and old color scheme (which, upon graduating, I decided to change to more business-like colors and redesign my logo). Social Media Marketing deals with a lot of metrics to measure success of campaigns, so the presentation has many dry facts and figures in it. I did try to play with it, however, and inject some humor in, reasoning that humor was responsible for a high conversion rate in social media, itself. I created the 3D modeled Bishop first in SketchUp, and then took it into Illustrator to modify it.